Overview:
After years of starts and stops, mobile is finally delivering on its promise to become a true sales, service and marketing channel. But like many new frontiers, the path forward is unclear. Which standards are best? What approach is most effective? What devices matter most? The opportunities are enticing…and the options are confusing.
For the next eCommerce Forum, four mobile experts share their experiences from the field and offer some advice for those entering the fray.
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